Native apps are expensive twice: built separately per platform, then marketed against the brutal statistic that most users install approximately zero new apps a month. For most service businesses, demanding an install is demanding too much. A PWA delivers the app-like experience through the URL people already click, and the home-screen icon is earned after value is proven, not before.
A client portal that opens from the home screen with your logo, full screen, no browser bar. A booking flow that survives elevator connectivity. Push updates for job status without SMS costs. One codebase serving every device, which halves the build and maintenance bill compared to the native route. The admin platforms we ship are built installable for exactly this reason.
Honest boundaries: deep hardware integration, heavy offline computation, and iOS push nuances still favor native apps, and app-store presence is itself marketing for consumer products. For operational software, portals, dashboards, booking, team tools, those cases are rare, and the PWA default saves real money.
Yes, installable from Safari with solid support for the operational features businesses need. A few capabilities remain more limited than on Android; for portals and dashboards they rarely matter.
That is not its habitat: distribution is your website and a link. For business tools, that beats fighting for app-store attention.
Typically dramatically, because it is one codebase and it is your website. You are enhancing an asset you already own rather than funding a parallel one.
Everything in this glossary, we build and operate for real businesses. Thirty minutes maps it to yours.