Clicks are a cost. Customers are the point. We run Google and Meta campaigns with tracking wired so every dollar answers for what it brought back.
Most ad accounts leak because nobody can see which campaigns actually produce revenue. We build the measurement first, then scale only what the numbers defend.
If a campaign can't prove its revenue, it survives on vibes. Measurement turns opinions into budget decisions.
Ads earn the visit; the landing page earns the sale. We run both sides, so neither one wastes the other.
Underperforming spend gets cut and redeployed weekly. Sentiment is for people, not campaigns.
If the answer is fuzzy, the tracking is the first fix.